The purpose of this project is twofolds. First, using some successful examples such as Tittot, Liu Li Gong Fang, Franz and so on for the reference of culture workers and government’s strategic planning. Second, exploring the bottlenecks of Taiwan’s commercialization of culture industry and possible policy tools in order for the government to create a favorable environment to promote culture creative industry. After comparing several handicraft firms, their successful experiences come be summarized as follows.
1.Production strategy-leading technology, good quality and cost control, and combining creative idea with culture feature is the key for the successful of the firms. 2.Management strategy-establishing name brand, participating trade show and open competition is the crucial reason for the booming of the firm. 3.Marketing strategy-preserving rich cultural content and maintaining fine product image are beneficial to firms to promote international marketing.
After the analysis, our policy recommendations are as follows. 1.Targeting several flagship and firms pooling resources such as manpower, financial capital, technology to foster the industry. 2.Adopting stage support such as small Business Innovation Research Program (SBIR) to provide early stage financial support for start up cultural firms or workers. 3.Considering business plan as an indicator for cultural works to compete for government financial support. 4.Providing in incentives for venture capital which invest in Taiwan’s cultural creative industry.