The Internationalization Strategies of Taiwan’s Wholesale and Sales Sector(in chinese)


Author:Kai-Fang Cheng

Price:Out of print



Wholesale and sales service providers have already begun internationalization long before Taiwan officially entered the WTO. Currently, most businesses forging their way into internationalization choose to primarily establish their commercial foothold in China’s market areas. Overall, it is very difficult to enter other countries’ markets, as the many hurdles include laws and regulations, local conditions and customs, cultural differences, talents, finance, marketing, and supply-chain vertical integration. Most countries have limitations on foreign investment in the area of market barriers. Examples include constraints on the ratio for the number of shares that a foreign investor can hold, the form of foreign investment taken up, specific asset property rights, business scopes, and economical demand tests. Furthermore, there are restrictions over areas that affect the development of the wholesale and sales service sector, including population migration, staff, management level, national restrictions on board members, immigration policies, visa limitations, collection on social security taxes, or budget limitations. In order to further the internationalization of the wholesale and sales service sector, suggestions are offered to the government to assist in the following areas with a larger externality: (1) Input: information collecting, training, establishing systems for evaluating intangible assets, encouraging international cooperation on technical research and development, and strengthening global operation within the service industry. (2) Related industries and periphery units: building up logistics support and the integration of resources between government and associations (3) Environment: conduct an examination of laws and regulations, integrate the deregulation of laws, provide standards for research and development budgets, and cultivate Taiwan to become the center for brand exchange.